As a company, your team may be familiar with the process of designing and building applications. However, have you ever found yourself struggling with defining the goals and requirements of a new project? Or maybe you've received feedback from clients that the final product didn't meet their needs or expectations?
These are common challenges that can be addressed through a Product Discovery workshop, which is a collaborative and structured approach to defining and aligning on a product's goals, target users, features, and more. In this article, we'll dive into what a Product Discovery workshop is, how it can benefit your team and clients, and what to expect during the process.
Product Discovery workshops are typically based on two methodologies: Design Sprint and Design Thinking. Design Sprint is a five-day process that was created by Google Ventures, and it involves rapid prototyping and user testing to validate a product idea in a short amount of time. Design Thinking is a human-centered approach that emphasizes empathy, creativity, and experimentation to solve complex problems.
During a Product Discovery workshop, our team will work closely with you and possibly your stakeholders to define and prioritize the key features and requirements of a product. The process typically takes anywhere from two to five days, depending on the scope of the project and the goals of the workshop.